{"id":1660,"date":"2026-09-22T17:55:10","date_gmt":"2026-09-22T15:55:10","guid":{"rendered":"https:\/\/www.shop.strategicdesignscenarios.net\/?post_type=product&#038;p=1660"},"modified":"2026-09-22T18:08:38","modified_gmt":"2026-09-22T16:08:38","slug":"policy-design-journey-enfr","status":"publish","type":"product","link":"https:\/\/www.shop.strategicdesignscenarios.net\/?product=policy-design-journey-enfr","title":{"rendered":"Policy Design Journey (EN+FR)"},"content":{"rendered":"<h1>[EN] The Policy Design Journey<\/h1>\n<p><em>The Policy Design Journey (PDJ) is a model proposed by Christophe Gouache in the article \u00ab\u00a0What if design could transform the way we think and make public policies? Proposing a new model: the Policy Design Journey\u00a0\u00bb. <\/em><\/p>\n<h3>What is the Policy Design Journey?<\/h3>\n<p>The Policy Design Journey is a visual model that depicts policymaking as what it is: an adventurous journey across a vast sea of possible routes and hazards. Accordingly, the model takes the form of a nautical-like chart or navigation map \u2013 not in a geographical sense, but as a metaphor. It maps the journey of a public policy across three main areas: the <strong>problem-setting<\/strong> (how public problems emerge and reach the political agenda, and how they should be investigated and framed), the <strong>policy objectives<\/strong> (where political ambition, strategies and big decisions are expressed), and the <strong>policy solutions<\/strong> (where options are explored and policies are prototyped and tested).<\/p>\n<p>Importantly, the PDJ does not describe how policymaking works today. It is a wishful \u2013 yet pragmatic and hopefully credible \u2013 view of how policies could be designed if design were better integrated into the policymaking process, alongside its friend-disciplines of foresight, evaluation and behavioral science. Design is not presented as a panacea, but as one useful contributor among others.<\/p>\n<h3>What does it try to show?<\/h3>\n<p>The core message of the PDJ is that policymaking is not a linear pipeline but a navigation. The three areas are not impermeable pipes or isolated canals: one passes seamlessly from one to another, goes back to previous waypoints, navigates back and forth, takes detours and new routes depending on windows of opportunity, needs, capacities and time. The journey is also exposed to unpredictable disruptions \u2013 budget cuts, political changes, conflicts, media storms, citizens&rsquo; protests \u2013 which may force the &lsquo;captain of the ship&rsquo; to change route and adapt, whether he\/she likes it or not.<\/p>\n<p>At each stage, the model highlights where and how design can contribute: investigating problems on the field, listening to users and stakeholders, reframing problems from the right angle, and testing policy solutions before implementing them. This matters because policies often fail not because they are bad policies, but because they tackle the wrong problem \u2013 or the right problem from the wrong angle.<\/p>\n<h3>Why is it useful?<\/h3>\n<p>The PDJ is not a handbook or manual for policymaking. It is a reflective tool. It can help a team in charge of a policy to organize and plan its work, consider the multiple options, routes and choices ahead, and anticipate possible detours or disruptions. It can also serve public sector innovation labs to draw their desired journey and consider activities not planned at first, or be used with students to explain and discuss how policies are (or could be) made \u2013 with a bit of design, and a bit of evaluation.<\/p>\n<p>Finally, the PDJ is an invitation: practitioners (designers, policymakers) and researchers are encouraged to &lsquo;tear it apart&rsquo; and come up with enriched versions of it.<\/p>\n<hr \/>\n<h1>[FR] le Policy Design Journey<\/h1>\n<p><em>Le Policy Design Journey (PDJ) est un mod\u00e8le propos\u00e9 par Christophe Gouache dans l&rsquo;article \u00ab What if design could transform the way we think and make public policies? Proposing a new model: the Policy Design Journey \u00bb.\u00a0<\/em><\/p>\n<h3>Qu&rsquo;est-ce que le Policy Design Journey ?<\/h3>\n<p>Le Policy Design Journey est un mod\u00e8le visuel qui d\u00e9crit la fabrique des politiques publiques telle qu&rsquo;elle est : un voyage aventureux \u00e0 travers une vaste mer de routes possibles et de dangers. Le mod\u00e8le prend donc la forme d&rsquo;une carte de navigation semblable \u00e0 une carte nautique \u2013 non pas au sens g\u00e9ographique, mais au sens m\u00e9taphorique. Il retrace le parcours d&rsquo;une politique publique \u00e0 travers trois zones principales : la <strong>construction du probl\u00e8me<\/strong> (comment les probl\u00e8mes publics \u00e9mergent et parviennent \u00e0 l&rsquo;agenda politique, et comment ils doivent \u00eatre \u00e9tudi\u00e9s et formul\u00e9s), les <strong>objectifs de la politique<\/strong> (l\u00e0 o\u00f9 s&rsquo;expriment l&rsquo;ambition politique, les strat\u00e9gies et les grandes d\u00e9cisions) et les <strong>solutions politiques<\/strong> (l\u00e0 o\u00f9 les options sont explor\u00e9es et o\u00f9 les politiques sont prototyp\u00e9es et test\u00e9es).<\/p>\n<p>Il est important de pr\u00e9ciser que le PDJ ne d\u00e9crit pas comment la fabrique des politiques fonctionne aujourd&rsquo;hui. C&rsquo;est une vision souhaitable \u2013 mais pragmatique et, esp\u00e9rons-le, cr\u00e9dible \u2013 de la mani\u00e8re dont les politiques publiques pourraient \u00eatre con\u00e7ues si le design \u00e9tait mieux int\u00e9gr\u00e9 au processus, aux c\u00f4t\u00e9s de ses disciplines amies que sont la prospective, l&rsquo;\u00e9valuation et les sciences du comportement. Le design n&rsquo;y est pas pr\u00e9sent\u00e9 comme une panac\u00e9e, mais comme un contributeur utile parmi d&rsquo;autres.<\/p>\n<h3>Que cherche-t-il \u00e0 montrer ?<\/h3>\n<p>Le message central du PDJ est que la fabrique des politiques publiques n&rsquo;est pas un pipeline lin\u00e9aire, mais une navigation. Les trois zones ne sont pas des tuyaux imperm\u00e9ables ou des canaux isol\u00e9s : on passe de l&rsquo;une \u00e0 l&rsquo;autre sans couture, on revient \u00e0 des \u00e9tapes pr\u00e9c\u00e9dentes, on navigue d&rsquo;avant en arri\u00e8re, on emprunte de longs d\u00e9tours et de nouvelles routes, selon les fen\u00eatres d&rsquo;opportunit\u00e9, les besoins, les capacit\u00e9s et le temps disponible. Le voyage est aussi expos\u00e9 \u00e0 des perturbations impr\u00e9visibles \u2013 coupures budg\u00e9taires, changements politiques, conflits, temp\u00eates m\u00e9diatiques, contestations citoyennes \u2013 qui peuvent forcer le \u00ab capitaine du navire \u00bb \u00e0 changer de route et \u00e0 s&rsquo;adapter, qu&rsquo;il le veuille ou non.<\/p>\n<p>\u00c0 chaque \u00e9tape, le mod\u00e8le met en \u00e9vidence o\u00f9 et comment le design peut contribuer : enqu\u00eater sur les probl\u00e8mes sur le terrain, \u00e9couter les usagers et les parties prenantes, reformuler les probl\u00e8mes sous le bon angle, et tester les solutions politiques avant de les mettre en \u0153uvre. C&rsquo;est important, car les politiques \u00e9chouent souvent non pas parce qu&rsquo;elles sont de mauvaises politiques, mais parce qu&rsquo;elles s&rsquo;attaquent au mauvais probl\u00e8me \u2013 ou au bon probl\u00e8me sous le mauvais angle.<\/p>\n<h3>Pourquoi est-il utile ?<\/h3>\n<p>Le PDJ n&rsquo;est pas un manuel de conception des politiques publiques. C&rsquo;est un outil de r\u00e9flexion. Il peut aider une \u00e9quipe en charge d&rsquo;une politique \u00e0 organiser et planifier son travail, \u00e0 consid\u00e9rer les multiples options, routes et choix qui l&rsquo;attendent, et \u00e0 anticiper les d\u00e9tours ou perturbations possibles. Il peut \u00e9galement servir aux laboratoires d&rsquo;innovation publique pour tracer leur parcours souhait\u00e9 et envisager des activit\u00e9s non pr\u00e9vues au d\u00e9part, ou \u00eatre utilis\u00e9 avec des \u00e9tudiants pour expliquer et discuter de la fa\u00e7on dont les politiques se font (ou pourraient se faire) \u2013 avec un peu de design, et un peu d&rsquo;\u00e9valuation.<\/p>\n<p>Enfin, le PDJ est une invitation : praticiens (designers, d\u00e9cideurs publics) et chercheurs sont encourag\u00e9s \u00e0 le \u00ab d\u00e9monter pi\u00e8ce par pi\u00e8ce \u00bb afin d&rsquo;en proposer des versions enrichies.<\/p>\n<hr \/>\n<p><strong>R\u00e9f\u00e9rence<\/strong> : Gouache, C., <em>What if design could transform the way we think and make public policies? Proposing a new model: the Policy Design Journey<\/em> (disponible sur ResearchGate).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[EN] The Policy Design Journey The Policy Design Journey (PDJ) is a model proposed by Christophe Gouache in the article \u00ab\u00a0What if design could transform the way we think and make public policies? Proposing a new model: the Policy Design Journey\u00a0\u00bb. What is the Policy Design Journey? The Policy Design Journey is a visual model [&hellip;]<\/p>\n","protected":false},"featured_media":1663,"template":"","meta":[],"product_cat":[29],"product_tag":[],"_links":{"self":[{"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=\/wp\/v2\/product\/1660"}],"collection":[{"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=\/wp\/v2\/media\/1663"}],"wp:attachment":[{"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1660"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=1660"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.shop.strategicdesignscenarios.net\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}